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Nancy Thompson
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When Not To Use E-Learning


Rochester Hills, Michigan - Although the eLearning industry is expanding at an explosive rate, experts at TTi Global caution that sophisticated learning technologies are not always the best solution for on-the-job training.

The eLearning market is experiencing explosive growth and predictions are that revenues from eLearning solutions in the US will reach $27.1 billion in 2017. The business world is currently infatuated with eLearning and it is often regarded as a panacea for deploying content. However eLearning is not always the most cost effective or the most relevant. Sometimes the simplest solution is the best solution. TTi Global stresses that it is more important to match the tools to the tasks.

Research has shown that the most effective way to learn and develop a new skill or behavior is to apply and practice it on the job and in real life situations. When learning is reinforced at every touch point, the learning experience is ultimately improved. As shown by the 70/20/10 formula developed by McCall, Lombardo and Eichinger, lessons learned by successful and effective mangers are roughly: 70% from challenging assignments, 20% from developmental relationships and 10% from coursework.

Content for most corporate learning has remained relatively the same however, there are many more channels for delivery. Today it is more important to provide employers a full spectrum of tools for their learners.

“We are living in a highly complex world which offers individuals many new choices,” says Claire Harrison Bradley, Director of Global Products and Services at TTi Global. “Technology is allowing people to absorb information in new ways. Methodologies must adapt to the learning preferences of the individual if organizations are going to be effective in their training practices. Our clients are always asking for us innovation in their learning solutions and if we really assess their needs and challenges, we can ensure we give them the right learning solutions.”

Learning is a continuous process and it is rarely the case that all knowledge, new skills and attitudes are completely retained following a single event, interaction or communication. In a real world application TTi Global designed a learning program for Land Rover Jaguar Technologies. Using a proprietary authoring tool, they created an online repository that contained frequently used media assets, PDF’s and other related sources that were readily available to the JLR dealer staff. The material was in real time and highly individualized. It was accessible on demand and allowed for self-paced learning.

TTi Global is internationally recognized as a leading developer of learning technologies. Recently TTi Global was awarded a Bronze for the development of their augmented reality training solution for Jaguar-Land Rover at the Learning Technologies Awards in London. TTi Global was a winner in the “Best Use of Simulation or Virtual Environments for Learning” category.

About TTI Global

TTi Global provides staffing, learning, research and consulting solutions to industries across various sectors with automotive as a core focus. TTi Global oversees operations on five continents with offices spanning the globe, which include Australia, Brazil, Canada, Chile, China, India, Japan, Mexico, Peru, South Africa, Thailand, Venezuela, UK and most recently Afghanistan.

With a staff of over 2000 employees in international operations, they offer a wide range of services, tailor made to drive business goals, including business consulting, research, staffing, workforce development and learning solutions. TTi Global world headquarters are located in Rochester Hills, Michigan.