Aspirations vs. Reality: How Digital Learning Performs in Today's World
Many companies claim to embrace the future of learning, however the reality is most fall short of achieving their key objectives due to complex and restrictive IT infrastructures, budgetary constraints and a missed placed focus on short term goals.
Digital learning can save companies money in the long-term if they take a more strategic approach to program development.
Expert instructional designers at TTi Global, (one of the world’s leading workforce development companies operating in 23 countries) highlight some of the main obstacles that can hinder a company’s effort to implement an effective Digital Learning program:
- Companies want to maximize their budgets, however regular curricula updates and refreshing legacy data can be costly and detract from more creative and innovative learning solutions. This approach often ends up costing more money in the long-run.
- Learning and development departments are keen to embrace new mobile technologies as way to deliver content, but IT constraints, lack of Mobile strategy or BYOD policy can be huge hurdles to overcome.
- Existing Learning Management Systems may not offer the flexibility required to meet the needs of the modern learner, however historically these have represented a massive investment for some companies and can run into millions of dollars.
Claire Harrison Bradley, Director of Global Product and Services for TTi Global states, “Our clients have an aspiration to embrace the future of learning, however the reality is they are often encumbered by their IT structure, their budgets and their specific short term needs and challenges.”
Gaining the Competitive Edge: Three Things That Impact Customer Service
Whether it’s Dubai or DeMoines, customers seeking to buy or service their vehicle at an automotive dealership should have a remarkable brand experience. Regardless of where the dealer is located, the customer’s perception of the experience is effected by the same three factors; people, process and facilities. For the dealer to successfully create the desired experience, all areas must come into alignment to fuel passion for the brand.
Claire Harrison Bradley is the Director of Global Product and Services for TTi Global, a workforce development leader located in 23countries worldwide. Harrison Bradley consults a wide range of global automotive brands on training initiatives. She states, “In order to achieve an outstanding customer experience, brands must look at three basic components that influence the customer experience; people, process and facilities. You need to be consistent in all three areas to see results. Only when you are consistent across all areas, can you deliver opportunities to develop customer advocacy”
Harrison Bradley advocates that successful dealers must have the right people in place. Highly trained individuals are needed to acquire the skills, knowledge and behaviors necessary to promote the brand. In order to create a seamless brand experience, all areas of the operation need to work effectively in teams. When skills, knowledge and behaviors combine, the dealership can deliver an experience beyond the client’s expectation.
Brand passion has to be supported by robust processes and procedures and compliance. The right training builds the necessary buy-in across for the dealership to align their resources. When the whole organization becomes customer-centric, teams join forces to build an innovative customer journey.
Facilities shape the customers experience and leading automotive brands are succeeding in differentiating themselves by way of facility design. Customers come to the facility to experience tangible assets of the vehicle that are not available online. A well designed facility will enhance the total brand experience.
When executed successfully the result of this three-fold alignment delivers the opportunities to develop customer advocacy and create a powerful competitive edge, all driving future sales.
When Not to Use E-learning
Although the eLearning industry is expanding at an explosive rate, experts at TTi Global caution that sophisticated learning technologies are not always the best solution for on-the-job training.
The eLearning market is experiencing explosive growth and predictions are that revenues from eLearning solutions in the US will reach $27.1 billion in 2017. The business world is currently infatuated with eLearning and it is often regarded as a panacea for deploying content. However eLearning is not always the most cost effective or the most relevant. Sometimes the simplest solution is the best solution. TTi Global stresses that it is more important to match the tools to the tasks.
Research has shown that the most effective way to learn and develop a new skill or behavior is to apply and practice it on the job and in real life situations. When learning is reinforced at every touch point, the learning experience is ultimately improved. As shown by the 70/20/10 formula developed by McCall, Lombardo and Eichinger, lessons learned by successful and effective mangers are roughly: 70% from challenging assignments, 20% from developmental relationships and 10% from coursework.
Content for most corporate learning has remained relatively the same however, there are many more channels for delivery. Today it is more important to provide employers a full spectrum of tools for their learners.
“We are living in a highly complex world which offers individuals many new choices,” says Claire Harrison Bradley, Director of Global Products and Services at TTi Global. “Technology is allowing people to absorb information in new ways. Methodologies must adapt to the learning preferences of the individual if organizations are going to be effective in their training practices. Our clients are always asking for us innovation in their learning solutions and if we really assess their needs and challenges, we can ensure we give them the right learning solutions.”
Learning is a continuous process and it is rarely the case that all knowledge, new skills and attitudes are completely retained following a single event, interaction or communication. In a real world application TTi Global designed a learning program for Land Rover Jaguar Technologies. Using a proprietary authoring tool, they created an online repository that contained frequently used media assets, PDF’s and other related sources that were readily available to the JLR dealer staff. The material was in real time and highly individualized. It was accessible on demand and allowed for self-paced learning.
Recently TTi Global was awarded a Bronze for the development of their augmented reality training solution for Jaguar-Land Rover at the Learning Technologies Awards in London. TTi Global was a winner in the “Best Use of Simulation or Virtual Environments for Learning” category.
The Great Disruptor: Emergent Technology Turns Corporate Learning Upside Down
TTi Global (located in 23 countries worldwide) predicts that rapid advancements in learning technologies will completely transform how corporations will structure learning environments.
Instant access to information is disrupting who controls information within many corporate systems. Corporations are recognizing that to remain successful, they must become organizations that embrace a sustainable learning eco-system.
Today's workers have unprecedented choices for accessing information that allows them to bypass traditional gatekeepers within companies. In an ever-connected world, access to information is available outside of corporate channels. Technology is creating unexpected shifts in business models, forcing many companies to examine the very structure of their industry. Many examples abound; from an app that allows Starbucks customers to buy coffee directly from their mobile (side-stepping both the cashier and the wait-in-line) to Uber completely disrupting the taxi cab industry. Mobile connectivity is breaking organizational layers and all corporations must adapt or risk being pushed out of the marketplace completely.
Claire Harrison Bradley, Director of Global Product and Services for TTi Global states, "Never before has the learner had so much control over the content they engage with. Technology is moving at such a pace, that they can access information in the format they want, when they want it and in any environment." Harrison Bradley sees this disruption as a fundamental shift in how business is conducted worldwide and explains that the rate of change will only accelerate. Companies wishing to survive must have full command of their learning and communication systems.